FASHION PHOTOGRAPHY

Fashion Photography is a most interesting field of fashion world. The excitement in this field is very much, the locations where they shoot is just fabulous and fascinating. We see a new type of world with the eyes of this photography’s.

Image source- bethwoldphotography.com

 Their job is to give meaning to the outfit and present in the most exquisite way. Fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories. Fashion photographs are commissioned for a variety of publications, ranging from mail order catalogues to h high – fashioned magazines and Sunday supplements.

The job of fashion photographer is not only to photograph garments but also interpret the underlying ideas and associations suggested by the season, the range of clothes, the designer or the design brand.

Effects of colors

                                                Image source -www.vectorjunky.com

Red

Red gives an image of confidence that commands attention. Red color is a symbol of life, passion, elation and energy. It evokes strong images. Being warmest of the color hues, it has an advancing effect, making it closer to the viewer than another color the same distance away. Red is also seductive color. In Chinese culture red (the symbol of active force) is paired with black (the symbol of passive force). In Indian mythology also red is the color of wedding, Indian brides wears red color on their wedding day as a symbol of prosperity and tradition. When worn alone red is hot, passionate and powerful.

Orange

Orange is a very powerful color. A secondary hue, created from red and yellow. Orange ranges from palest, which is flattering to the electric modern shade to subdued earth tones. Different shades of oranges project different images. Orange when used with brown and yellow or other shades of its hue gives a message of sophistication and reliability. When used with contrasting shades of green, it gives a young trendy and fresh look.

Yellow

Yellow is bold and electric and it stands out. Yellow is traditionally used on outer wears and raincoats for safety as its wavelength is more. Yellow is more feminine than pink, especially for Indian skin. It is also being used for religious purpose also. Yellow when worn with white or off-white glows and gives a look of eternal summer. Transparent fabric of yellow gives a modern bright look. A small amount of yellow gives zest to the entire color scheme of duller neutrals.

    

Effects of Colors

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The colors have a language of their own, different types of colors evoke specific emotional responses. It is important for a designer to understand the language of colors to help them in using appropriate colors to communicate their ideas well. Different type of colors conveys different type of messages like convey ideas, emotions, feelings, commands and many more things.

White

White is aristocratic and refined. White produces different effects when used with different colors .When it is used with pastels, it become soft and romantic. White transcends the fickleness of fashion with its elegance, purity and honesty. When combined with warm hues it suggests a sporty and casual look. When combined with neutrals, it maintains composure and elegance. When transcends all culture and season with timeless elegance

Woven and transparent fabrics add to the flexible attitude of white. White has its own palette. Wool, linen, lace, woven, all fabrics of white have their own colors, slightly different from each other.

Black

Black is known as the monarch of fashion world. From ancient times, black has been associated with mystery and corruption. Black creates a definite statement on the silhouette and the form of dress. Black has a power to absorb vivid colors.

After red black has always dominated the fashion world. Black color is become the first choice for women in garment as it give them a warm , cold , modern , dramatic or seduced image . Just as white suggests innocence, black evokes sophistication. Black color is mostly used for evening wear; you can use it in any form like lace, silk, chiffon, velvet and brocade. Black fabric can be embroidered, pleated, crinkled or embellished. Every season new colors are forecasted and introduced but, black continuous to be in the league.

Gray

Gray is dignified and confident. Gray evokes a sense of permanence providing foundation for our wardrobe. Gray color suggests confidence, permanence and sophistication. Gray has dignity and elegance. When used with red and magenta, gray gives a lively and refined combination. Gray color is associated with professional dress, implying seriousness and hard work.

Gray never has a decided effect. The message also changes with the use of the fabric and texture. To break melancholy of gray color we pair up it with bright colors .The color baseline for gray textiles is silver gray, brown gray, steel gray, dove gray. Gray is used in interesting patterns in knitwear, specially the classic tweeds.

Lines and Its Various Aspects

The line refers to the direction of visual interest in a garment created by the outline of the garment and the style lines, which divides the space in a garment. These lines, created by construction details, such as seams, tuck pleats, gathers and top stitching. These types of construction tend to divide space within a garment and create visual illusion by making the eye follow the line.

There are different types of lines which are straight, horizontal and vertical lines. Let’s discuss them in detail.

Vertical Lines

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Vertical lines stand for stability. The vertical line tends to move the eye in vertical direction. This feature adds apparent height and length to the body silhouette and makes it look narrower or thinner. A person wearing a garment with vertical lines in the form of stripes, plaids or vertical seams appear taller and more slender.

Straight lines in soft fabric tend to follow the curves of the body. It creates a rounded effect; whereas the straight look is maintained with a stiffer fabric .The same vertical lines, when placed spaced out, lead the eye in a horizontal movement; thereby, measuring the width of the fabric.

Horizontal Lines

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Horizontal lines lead the eye from one end to the other, adding apparent width and shortening the body silhouette. Horizontal stripes and borders , boat necks , off shoulders , yokes , wide collars , belts , large pockets , all move the eye across the garment , emphasizing its width at that position .

However , regularly placed thin horizontal lines with narrow spacing in between can have a lengthening illusion , as they lead the eye up and down . Irregularly spaced or thick horizontal lines tend to widen the area on which they are used as the eye moves across the area.

Color Types

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There are three types of color types which are warm colors, cool colors and neutrals. These different types of color type convey a special type of meaning and convey a different type of message about the personality of the person who is wearing the garment of that color.

 Let’s discuss each of this type in detail.

Warm Colors

The colors which are associated with the feeling of sun and fire are known as warm colors .The example of warm colors are red, orange and yellow. This color signifies aggressiveness and liveliness .Red is the color of love and romance and is also associated with danger. Yellow is the color of sunlight and signifies brightness, cheerfulness, happiness and optimism

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The warm hues are known as the advancing hues, as they create an illusion of forward movement and make the objects appear larger and closer than the other colors, therefore they emphasis the body shape of the wearer. It provides warmness to the viewer’s eyes.

Cool Colors

Colors of the sea and the sky are the cool colors. The Examples of warm colors are blue, green and purple. Since blue is a restful color and navy blue and navy blue has become classics in the wardrobe. Green is the color of nature and peace; it gives soothing effect to eyes and relaxation to mind and body.

The color associated with royalty is purple and therefore is associated with wealth and dignity .The cool hues have a receding effect that’s why it make the objects appear smaller and farther away as compared to the objects in warmer hues . Therefore they have a minimizing effect on body.

Neutrals

The neutrals are a part of every single fashion season. They complement other colors and are therefore always popular. Some examples of neutral colors are white, black, beige, tan, brown and gray.